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Build Your Evaluation Confidence

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Program Evaluation Fundamentals

OVERVIEW

Dates: January 15th, 22nd, and 29th, 2026

Time:  2:00 pm - 3:30 pm EST

Venue:  Zoom Meetings (online)


This interactive webinar introduces leaders, staff, and volunteers to the essential tools and approaches of program evaluation. Participants will learn how to measure outcomes, assess impact, and use data to strengthen decision-making and accountability. The session will demystify key evaluation concepts such as logic models, indicators, sampling, and data collection methods, while providing practical strategies to apply in real-world settings. Whether you are seeking to improve service delivery, demonstrate results to funders, or build a culture of learning within your organization, this webinar offers a hands-on introduction to program evaluation that will help you plan, implement, and communicate your impact with confidence.


Target Audience

Executive Directors, program managers, project coordinators, community development agencies, social services, public health workers, nonprofit staff, board members, volunteers, and funders who need practical, right-sized evaluation skills.


Webinar Goal

To equip participants with a foundational understanding of program evaluation, its importance, key concepts, and practical steps for planning and conducting an evaluation.


Learning Outcomes

By the end participants will be able to:

  • Distinguish outputs, outcomes, and impact—and write outcome statements that are specific and measurable.
  • Build a logic model and basic theory of change.
  • Select feasible indicators and targets aligned to mission and funder requirements.
  • Design a simple, ethical data-collection plan (surveys, interviews, focus groups, admin data).
  • Analyze and visualize findings, interpret results, and write a one-page “decision brief.”
  • Close the loop: use results for learning, improvement, reporting, and storytelling.


Get ready to walk away with practical frameworks, templates, and examples you can immediately adapt to your organization’s needs. This session goes beyond theory—it boosts your confidence and skills to make evaluation part of your everyday workflow, helping you tell your story, improve funding applications, and plan for sustainable program growth.

 

Upon completion of the course, a Certificate of Completion will be issued. 


Program Cost & Early-Bird Savings

The full three-part series is $189 per participant. Take advantage of early registration discounts:

  • Register by December 12 and save $40 with discount code SAVE40
  • Register by January 2 and save $20 with discount code SAVE20


Feel free to share these savings with colleagues or partner organizations who may benefit from evaluation training.


REGISTER TODAY!


About the Instructor

Carey McMaster is a seasoned capacity building consultant, educator, and program development specialist with more than 20 years of experience helping organizations across Canada strengthen their impact. 


Carey is known for making complex concepts clear, practical, and accessible. Her training style blends real-world experience with step-by-step tools that participants can immediately apply to their own programs. 


In the Program Evaluation Fundamentals webinar, Carey brings a highly practical approach focused on helping organizations measure what matters, tell their impact story clearly, and build confidence in developing evaluation processes that support informed decision-making. Participants appreciate her supportive, engaging teaching style and her deep understanding of the realities facing impact-focused teams today.


Whether you are new to evaluation or looking to refine your skills, Carey offers an encouraging, hands-on learning experience tailored to the needs of organizations of all sizes.

Register Today!

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