Virtual Instructor-Led Training

Foundations, Vision, and Goal Setting: This session helps entrepreneurs establish a clear understanding of their business's purpose and create actionable goals for future success. Participants will learn techniques to define their core values and map out a strategic direction.

Business Model Canvas: This interactive webinar introduces a visual framework for outlining and analyzing all key aspects of a business. Attendees will gain a holistic understanding of their business model and identify potential areas for improvement.

Defining Your Value Proposition and Pricing Strategies: Learn how to articulate what makes your business unique and attractive to your target customers. This session covers various pricing models and helps you determine the optimal strategy for profitability.

Creating a Value Proposition: This focused session dives deep into understanding customer needs and crafting a compelling statement that clearly communicates your business's unique benefits. Participants will learn how to differentiate themselves from the competition.

Market Research: Understand the importance of knowing your target market, competitors, and industry trends. This session provides practical methods for conducting effective market research to inform your business decisions.

Business Growth and Expansion: Explore strategies and tactics for scaling your existing business and reaching new markets. This session covers topics like market penetration, product development, and diversification.

Foundational Marketing Concepts: This session introduces the core principles of marketing, including understanding your target audience, the marketing mix, and effective communication strategies. Participants will gain a solid understanding of basic marketing terminology and frameworks.

Digital Marketing: Learn how to leverage online channels such as social media, email, and search engines to reach and engage your target market. This session covers key digital marketing tactics and best practices.

Branding: Discover the essential elements of building a strong and recognizable brand identity that resonates with your customers. This session explores brand messaging, visual identity, and creating a consistent brand experience.

Lead Generation: This practical session focuses on effective strategies and techniques for attracting potential customers to your business. Participants will learn various methods for generating qualified leads.

Creating a Sales Funnel: Understand the customer journey from initial contact to final purchase and learn how to design an effective sales funnel. This session covers strategies for nurturing leads and converting them into paying customers.

Creating a Content Calendar: Learn how to plan, organize, and schedule your marketing content across different platforms to maintain a consistent online presence. This session provides tools and techniques for effective content management.

Networking: Develop your skills in building and maintaining valuable professional relationships. This session covers effective communication strategies and how to make the most of networking opportunities in Barrie and beyond.

Operations and Human Resources: Gain an understanding of the key aspects of managing your business's daily operations and effectively handling human resource functions. This session covers topics like process optimization and basic employee management.

Hiring Your First Employee: Navigate the complexities of recruiting, hiring, and onboarding your first employee in Ontario. This session provides essential information on legal requirements and best practices.

Time Management: Learn practical strategies and tools to improve your personal and team productivity and effectively manage your workload. This session helps entrepreneurs maximize their time and achieve greater efficiency.

Financial Planning: Understand the importance of financial planning and learn how to create a basic financial roadmap for your business's success. This session covers key financial statements and forecasting techniques.

Record Keeping Essentials: This session provides a clear understanding of the essential financial and operational records that small businesses need to maintain for compliance and informed decision-making. Participants will learn about best practices for organizing and managing their records.