OVERVIEW

Summer Company Plus
Entrepreneurial Training

1: Business Fundamentals

The Importance of Business Planning
Using the Business Model Canvas to Focus Business Strategy
Business Plan Overview
Setting SMART Goals
Vision & Mission Statements
Choosing the Right Legal Structure and Registering Your Business
Regulatory Requirements
Intellectual Property

Resources:

Business Model Canvas Template
Business Plan Template
Setting SMART Goals Template
Partnership Agreement Template
Starting a Business Resource List

2: Market Research

Market Research Basics
Data Collection Methodologies
Identifying Industry Trends and Growth Analysis
Using A SWOT Analysis to Identify Key Issues Affecting Your Business
How to Perform Target Market Segmentation
Strategies for Conducting a Competitive Analysis

Resources:

Buyer Persona Template
S.W.O.T. Analysis Template
Competitive Analysis Template

3: Understanding the 4 Ps of Marketing

Product: Developing and Understanding Your Value Proposition
Price: Strategies to Define Value
Place: Identifying Channels to Distribute and Promote Your Brand
Promotion: Influencing People to Make a Purchase

Resources:

Value Proposition Canvas Template
Product Portfolio Template
Pricing Strategy Template
Traditional and Digital Marketing Tactics

4. Marketing Strategy – Part 1

Branding is More Than Just a Logo: Creating Your Brand Identity
Digital Marketing: An Integrated Approach to Online Marketing
Content Marketing to Attract and Retain Your Audience
Using Social Media to Grow Your Business

Resources:

Brand Strategy Template
Marketing Calendar Template
Content Creation Template
Marketing Strategy Template

5. Marketing Strategy – Part 2

Networking - Building and Nurturing Professional Relationships
Using Sales Funnels to Attract, Convert and Retain Customers
The Art of Selling
Using Sales Tools to General Leads

Resources:

Customer Journey Template

6: Business Operations – Part 1

Choosing the Right Location
Insurance: Every Business Needs It
Payment Terms and Methods
Choosing the Right Tools and Equipment
Sourcing Suppliers
Inventory Management
Standardizing Operations for Consistent Results
Risk Assessment: Successfully Navigating Uncertainty
Time Management Strategies

Resources:

Tools/Equipment List Template
Inventory Control Template
Risk Assessment Matrix
Activity Log
Weekly Planner

7: Business Operations – Part 2

Human Resources Management
Hiring Your First Employee
Ontario Employment Law in the Workplace
HR Policy Compliance
CRA Employee Compliance
Developing, Implementing and Using Key Performance Indicators
Implementation Plan: The Key to Running Your Business Smoothly

Resources:

Job Description Template
Offer of Employment Template
TD1 and TD1ON Forms
Employee Orientation Checklist
Health and Safety Program Orientation Checklist
Implementation Plan Template

8: Financial Planning

Sales Forecasting: Setting Targets, Tracking Progress
Predicting, Planning and Controlling Your Company’s Cash Flow
Projected Income Statement: Estimating Your Financial Results
Sources of Funding: Ways to Finance Your Business
Pitch Perfect: How to Present Your Business to Secure Financing

Resources:

Cash Flow Projection Template
Pitch Deck Template