Products & Pricing

A  product portfolio is the collection of all the products and services offered by a company. Analysis of the portfolio  provide insights into the sources of company sales and profits, and growth prospects. The portfolio may be viewed as a group of product lines, as well as a group of individual products. 

A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy a business needs to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy.  

In this webinar we will cover:

• Product Portfolio Development
• Pricing Strategies
• Revenue Sources
• Calculating Direct Costs
• Calculating Cost of Goods Sold
• Calculating Break-even Point
• Determining Mark-up 

Duration:  90-minutes 

Includes:  Workbook 

Outcome:  Product Knowledge & Price Points