Market Intelligence

Market intelligence is vital to the success of any organization, being the foundation on which all marketing is based. Effective use of market intelligence involves the collection of data, analysis and end use of the information. 

In this webinar we will cover:

• Gathering Data - Types and Methodologies
• Data Analysis
• Industry Trends and Insights
• Market Validation - Customer Insights & Segmentation
• Competitive Analysis 

Duration:  90-minutes 

Includes:  Workbook, Buyer Persona Template, S.W.O.T. Analysis Template, Competitive Analysis Template 

Outcome:  To pinpoint where a business would be currently positioned in the marketplace and to identify the direction in which the company should proceed.