Customer Insights

In increasingly competitive markets, where barriers to entry are narrowing through technological change, the ability to attract and convert profitable customers to fuel future growth is becoming increasingly challenging. 

Customer acquisition campaigns of the future need intelligence, insight, and creativity if you want to outperform your competition.

Creating a Customer Journey Map (CJM), a visual representation of the steps your customers go through in engaging with your company, provides clear information on how customers move through the sales funnel. Maximizing the efficiency of that path means more sales at a quicker pace and providing a greater customer experience. 

In this webinar we will cover:

• The Importance Customer Segmentation
• Gathering Qualitative and Quantitative Data on Your Audience
• Using Data to Build Audience Persona and Set Clear Objectives
• Identifying All the Touchpoints 
• Analyzing Different Phases of the Customer Journey 
• Optimizing Performance

Duration:  90 - minutes

Includes:  Workbook, Buyer Persona Template, and Customer Journey Map Template

Outcome:  Customer Journey Map